The Continuation
Keshett has always been a family house. Today, it is led by two people who between them, carry everything the house has ever stood for. Dana Aviv, its creative soul, and Zac Aviv, the force that drives it forward. Together they represent its most natural continuation.
Dana has known Keshett her entire life. Long before she understood what she was absorbing, she was already learning. Accompanying her parents through auction rooms and markets, watching them move with a certainty that needed no explanation. What she witnessed in those rooms became, without her knowing it, the foundation of her creative sensibility. An eye for the exceptional. An instinct for feeling over specification. A deep and personal understanding of what jewellery means to the person who wears it.
Dana went on to study gemology in New York, refining that instinct with technical precision, before co-founding REIGNE Jewellery and developing a creative language entirely her own. At Keshett, she brings both. Her vision shapes the way the house expresses itself, in the pieces it chooses, the stories it tells and the experience it offers to every client who walks through its doors. Alongside her creative vision, Dana carries forward a Colombian emerald ring, and with it, a memory that has become a legacy.
Zac came to jewellery entirely on his own terms. After studying law, he found his calling in New York's Diamond District on 47th Street, one of the most demanding environments in the world for anyone serious about stones. The years he spent there shaped him into something rare, a man whose technical depth is matched only by his understanding of people. He returned to Melbourne with an expertise in sourcing and valuation that few in the Australian market possess, and a quiet authority that those around him recognise immediately.
At Keshett, Zac is the steady hand behind everything. He leads with the same care and precision he brings to finding an exceptional stone, nothing overlooked, nothing left to chance. And like the generation before him, he looks after everyone around him with a natural generosity that is simply part of who he is. The clients, the team, the standards of the house, all of it held with the same quiet commitment.
A House, Continued
What Dana and Zac bring to Keshett is not the sum of two individuals, but something greater than that. Her instinct and his discipline. Her emotional connection to the house and his unwavering drive to carry it forward. Between them, the full spectrum of what Keshett has always been is not only preserved but alive.
They are not here to reinvent. They are here to honour, to grow and to ensure that nearly five decades of vision has the future it has always deserved.